Today, our CEO will guide you through how you can create an online eCommerce Store in Kenya. In this report, she will give you a step-by-step guide on creating an eCommerce store and joining the growing list of online companies in Kenya.
I will give you general guidelines in this list of steps, not exhaustive requirements. So here are the stages of starting an eCommerce shop in Kenya.
How to start a proper Online Shop in Kenya
1. Pick a product
The first stage to starting an eCommerce store in Kenya is to narrow down on a curious niche.
How do I pick a Good product to sell online?
There is no right or incorrect way of doing this; you can either beginning from the things you like or be piloted by ideas that have potential. For instance, selling used dresses would not be an exciting idea because it’s not something you really are devoted to. If you are passionate on it, there is a good possibility that your clients will be motivated to buy goods from you.
Testing the market: Create your prototype and take it to the avenues. Walk around and see if clients are buying into the idea. Do they sense like it’s something new and thrilling? If yes, then you have with youa product worth selling.
2. Select a CMS
After you have decided on your product idea, it’s time to choose cms or an e-commerce platform. If you like to be an online store, you need an eCommerce medium that can help you set up shop and run it in the future.
Here is a list of popular eCommerce Media:
The most accessible platform on this list is WooCommerce. It is manageable to set up and Free. It’s a WordPress Plugin.
3. Pick a payment gateway.
The next stage is to select the Payment Gateway. This gateway will permit your customers to expend goods through their cards online using a secure connection.
The most famous payment gateways in Kenya are:
- Mpesa (For instance, if you use WordPress, some plugins can combine with WooCommerce).
Choosing a payment gateway that most customers can use and are familiar with is advisable. For example, M-Pesa is widespread in Kenya, so make sure your Payment gateway supports M-Pesa.
4. Go live and begin making sales
Now that you have a nice website, it’s time to begin making sales. Join social media and create helpful content for your potential clients. If you’re selling gadgets, post information about gadgets in Kenya. Reply to other tech blogs or regional communities (LinkedIn, Facebook) when you know the responses to questions asked there.
Always make certain that you fulfill your client orders as fast as you can. Make your customers feel like they are reaching the service that is worth their money!
5. Start delivering your products
If your company is booming, you can start hiring a delivery service to deliver to your customers. Nevertheless, try it out for yourself first! Kenya has several online and offline delivery assistance that will help you deliver your products with comfort.
6. Grow and scale your business
Now that your company is running smoothly, you can begin planning for the future. Where will you grow? How do you plan to make more deals and create a company on the web for your new product line? You have created an eCommerce store in Kenya!
To start an eCommerce shop in Kenya, you need a product that you are sincere about and know how to set up the proper payment gateway. Once your online business is up and working smoothly, it’s time to prepare for future expansion.
Choose wisely to guarantee that your business can develop and become sustainable.